Tim O'Sullivan Theory

Tim O'Sullivan (1998)

Tim O'Sullivan theory refers to a set of ideas which produces a partial and selective view of reality. Argues that all media texts tell us some kind of story. Media texts offer a way of telling stories about ourselves- not usually our own personal stories, but the story of us as a culture or set of cultures. The medias role may be see as reinforces dominant ideologies and undermining and challenging these ideologies.

Media raw event for consumption of an audience.

• Camera angles
• Commentator
• replays

These factors play a huge part in creating a story for liking of an audience.
Any media text reflects the ideology and values of any set of culture.
O'Sullivan in 1998 once said that ideas about gender are produced and reflected in language. He also said that a stereotype is a label that involves a process of categorization and evaluation.