Dyer's theory can be broken down in to 4 key components:
- Stars as constructions
- Audience and institutions
- Ideology and culture
- Character and personality
Stars as construction
Stars are constructed, artificial images, even if they are repented as being "real people", experiencing real emotions etc. it helps if their image contains USP so that they can be copied and/or parodies because of it. Their representation may be metonymic (image associated)- Madonna's conical bra in the early 90's or Micheal Jacksons glove. Pop stars have the advantage over film stars in that their constructed image may be much more consistent over a period of time, and is not dependent on the creative input of others (e.g. screenwriters writing their lines).
Audience and institutions
Stars are manufactured by the music industry to serve a purpose- to make money out of audiences, who respond to various elements of a star persona by buying records and becoming fans. Record companies nurture and shape their stars as the TV talent show processes have shown us. they tend to manufacture what they think audience want.The institutions want to make money out of their constructed stars and create constructs of stars they believe an audience want to copy.
Hegemony
Stars represent shared cultural values and attitudes to promote a certain ideology and this is also what makes them a 'star' by having such a powerful influential audience. By making an audience want to mimic star qualities and conform to their ideologies and promote their attitude. This leads us on to ideology and culture.
Ideology and culture
Stars represent shared cultural values and attitudes that promotes a certain ideology about themselves as an artist and what they want an audience to see what they believe in. By having dominant desirable ideologies it allows the audience to see their star qualities and make them more desirable. Conveying their beliefs and opinions out side music and film helps a celebrity create a star persona. Stars promote their ideologies within culture to make them a consumable house hold name. Audiences tend to copy or idolise 'stars' so promoting their own beliefs make them more desirable.
Character and personality
Dyer says stars provide audience with 'ideas of what people are supposed to be like' and because of this audiences feel the need to conform to these constructions. A star creates a character based on themselves and what the feel the audience want to consume they promote an image what they feel is desirable for an audience. Dyer states they are constructs of what an audience wants to consume. They are constructions of themselves (not real identity). Stars are characters that create personalities to present to an audience. Audience consume this idea and the character these stars re-present to an audience.
Pardox of the Star
Dyer suggests that there are two paradoxes and that the star is both 'ordinary' and 'extraordinary'. He states the star needs to be like us to be able to relate to the audience but also offer something that we do not have in order to deem them special enough to be stars
Pardox
If stars presented themselves in a 'normal' way they would not be desirable or unique and different. As an audience we understand the image they present to us is probably not how they act all the time however if we did not an over exaggerated or desirable character they would not be seen as different therefore they would not have star quality.
Star image and motif
For stars to be an established artist or brand and to make an audience want to carry on consuming them a tactic used by institutions is to create an image or motif that is re-occurring. For e.g. creating an iconic image, as previously discussed or having fonts, imagery, or motifs that become consumed and a good way to market a star to an audience.
Ideology and culture
Stars represent shared cultural values and attitudes that promotes a certain ideology about themselves as an artist and what they want an audience to see what they believe in. By having dominant desirable ideologies it allows the audience to see their star qualities and make them more desirable. Conveying their beliefs and opinions out side music and film helps a celebrity create a star persona. Stars promote their ideologies within culture to make them a consumable house hold name. Audiences tend to copy or idolise 'stars' so promoting their own beliefs make them more desirable.
Character and personality
Dyer says stars provide audience with 'ideas of what people are supposed to be like' and because of this audiences feel the need to conform to these constructions. A star creates a character based on themselves and what the feel the audience want to consume they promote an image what they feel is desirable for an audience. Dyer states they are constructs of what an audience wants to consume. They are constructions of themselves (not real identity). Stars are characters that create personalities to present to an audience. Audience consume this idea and the character these stars re-present to an audience.
Pardox of the Star
Dyer suggests that there are two paradoxes and that the star is both 'ordinary' and 'extraordinary'. He states the star needs to be like us to be able to relate to the audience but also offer something that we do not have in order to deem them special enough to be stars
Pardox
If stars presented themselves in a 'normal' way they would not be desirable or unique and different. As an audience we understand the image they present to us is probably not how they act all the time however if we did not an over exaggerated or desirable character they would not be seen as different therefore they would not have star quality.
Star image and motif
For stars to be an established artist or brand and to make an audience want to carry on consuming them a tactic used by institutions is to create an image or motif that is re-occurring. For e.g. creating an iconic image, as previously discussed or having fonts, imagery, or motifs that become consumed and a good way to market a star to an audience.
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