History of Music

How have music video's changed over time?

With very little technology in the early 60's, it was very difficult to create a music video like what we see today; with interesting choreography, story lines and special effects thrown in. However, many artists like Michael Jackson, Chubby Checker, Madonna and Britney Spears setting the standard of music videos years ago. Now a day the standard and quality technology has improved drastically that it allows recent artists such as Beyonce and other artists such as Taylor Swift and Rihanna (which i have not mention in my analysis of music videos) to have crazier and more extreme effects and music videos- which will appeal to the current target audience- this is a very big change from past music videos. However there are some similarities that can be seen throughout the years particularly the camera angles, shots and movements and the use of narrative in the artists music video. With the help of YouTube and MTV, music videos have been able to develop and improve to something that a current target audience would see as the 'norm' in 2015.