The music video I decided to study is “Worth
it” which is the 4th song released off of Fifth Harmony’s
album Reflection also
with-in the song Kid Ink is featuring in it. It’s an urban pop song
about hooking up with a man at the club while maintaining control. After studying
many narrative theorist, the theorist I will be discussing and relating to this
music video are Kate Domaille, Michael Shore and Sven Carlsson the reason for
doing these theorist is because they link best to the music video.
One of the narrative theorist studied is Kate
Domaille (2001) and according to her she believes every story ever told can be
fitted into one of the eight narrative types: Achilles, Candide, Cinderella, Orpheus,
Romeo & Juliet, Circe, Tristan & Iseult and Faust. Each of these
narrative types has a source, an original story upon which the others are
based. Using Kate’s theory I consider that the “worth it” music video belongs
to the Romeo & Juliet narrative type however because the song it about sex
rather than love I believe it would be a modern-day Romeo & Juliet.
Michael Shore’s concludes that music video
are recycled styles that contains an information overload and therefore
contains views of adolescent male fantasies. Most videos contain elements of
speed, power girls and wealth. All this conveys into soft-core pornography with
clichéd imagery. I believe Michael’s theory links to this music video as the
female protagonist are seen as powerful as the video features the ladies in
business-esque attire. Taking place in an office building, they are seen as
CEOs and bosses, dancing in front of a stock market ticker. The video features
many feminist attributes, as it shows women working and succeeding in a male
dominated world such as Wall street, and statements flashing in front of the
stock market ticket such as “women in power”, “feminism is sexy” and “glass
ceiling”.
Sven Carlsson suggests that music videos in
general, videos in general, video fall into rough group’s performance, conceptual
and narrative clips. This music video is a performance clip as it shows the
group performing the song. It is one of the cheapest and easiest types of music
video and is normally used to promote the main artist. This performance based
music video enables the artist to show off their skills and ability to perform
enabling viewers to personally connect, identify and relate to their style of
music. This type of video can also be beneficial for the group as their image
is portrayed to a wider audience leading them to be more easily recognized by
the public and home and abroad.
As
well as the women showing power in the music video they also convey this in the
song lyrics “give it to me I’m worth it” expressing that she might call all the
shots, but the end results will be worth the effort. “Show me what you got, cus
I don’t wanna was my time” meaning she ends the interplay by putting the burden
on him. She’s proven herself, now it’s time for him to show his sexy and maybe
turn a one-night-stand into memorable romance. “It’s all on you, so what you
wanna do? If you don’t have a clue, I’ll tell you what to do” verifying that
she will let him decide what is going to go down. Traditionally, the man take
the lead in romance, but she’s up for that. However if he is unsure how it
should go down, she is NOT afraid to take charge. She will take the reins and
be the dominate one and that doesn’t bother her one bit. Either way, she gives
consent, whatever she’s the top or the power bottom. She can submit in the
bedroom without losing control of the relationship. “Come harder just because, I
don’t like it to soft” these lyrics are reference to the bedroom department, she
makes her preferences known in almost demanding way, so he knows what she consents
to.
“Worth it” is written from the perspective of
a woman telling a man that she’s “Worth it”, applying sexual connotation.
However, the single could also be taken as a feminist anthem, as it can inspire
“young girls to truly believe they’re ‘worth it’ and can own Wall Street or any
other place on which they set their sights”. This latter view of the song is
highlighted in its music video.
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